Generated over 500+ interactions, resulted in 300+ calls through the business profile for a newly established dental practice in Clinton, United States
Industry
Medical
Scope
Web
Duration
5 months
About the Client
Around 6 months ago, I started working with a new dental practice in Clinton, USA. The client’s main goal was to rank locally for dental services and bring in more patients from nearby areas.
Initial Audit & Findings
The very first step I took was a comprehensive SEO audit of the website. Here’s what I discovered:
The domain was only a few months old.
80% of on-page SEO elements were missing, including alt tags, meta descriptions, schema markup, and internal linking.
Website consisted of only 5 basic pages (Home, About, Contact, Privacy, and one service page).
No keyword research or content strategy was in place.
Presence of spammy backlinks and a few broken links.
Strategy & Action Plan (5-Month Roadmap)
While keeping the unique requirements of the business in mind, I created a customized 5-month Local SEO plan
Month 1–2
- Conducted a technical SEO audit (on-page & off-page).
- Performed in-depth keyword research targeting local search queries.
- Adjusted and published optimized content for dental services.
- Implemented on-page & technical SEO fixes Found during the audit: meta tags, alt tags, schema, internal linking etc.
- Improved website speed & Core Web Vitals.
Month 3
- Audited & optimized Google My Business (GMB) profile.
- Created and submitted local business citations across trusted directories.
Month 4–5
Built high-quality backlinks from authoritative websites (Google Top 5000 domains).
Added forum backlinks for link diversity.
Published new service-focused and location-specific content.
Used geo-tagged images (embedded latitude & longitude) to strengthen local relevance.
Results Achieved
From the second month onward, the website experienced a significant boost in organic keyword rankings, even before backlinks were added.
Website started ranking for multiple local keywords related to dental services.
Established a solid SEO foundation to scale visibility and attract local patients.