Local SEO For a Leading Carpet Cleaning Company

Local SEO Case study of DirtyRugs.com

Growth in Total Users
0 %

Industry

Cleaning Services

Duration

3 Months

πŽπ›π£πžπœπ­π’π―πžπ¬

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐕𝐒𝐬𝐒𝐛𝐒π₯𝐒𝐭𝐲: Improve the visibility of a business in local search results.

πƒπ«π’π―πž π„π§π πšπ πžπ¦πžπ§π­: Boost user interactions with the GBP.
π„π§π‘πšπ§πœπž π‹π¨πœπšπ₯ π’π„πŽ: Optimize the GBP to rank higher in the local pack.

Challenge

When we took on the SEO project for DirtyRugs.com, a cleaning service in Buffalo, NY, we encountered several key challenges:

Lack of Local Keyword Targeting – No research had been done to find high-converting local keywords with commercial intent.

Lack of Local Keyword Targeting – No research had been done to find high-converting local keywords with commercial intent.

Technical SEO Issues – Our audit revealed multiple problems: slow speed, missing meta tags, poor mobile UX, and more.

Low-Quality Content – Existing content didn’t meet Google’s guidelines, lacked service details, and had no local focus.

Missing Service & Location Pages – There were no dedicated pages for services or target locations. We had to build and optimize these pages from the ground up.

Traffic Data Before And After Implementing SEO Strategy

Google Search Console Data:
Clicks went from 11 to 200 in just 3 Months. Impressions went from 3.07K to 18K in just 3 Months.

Google Analytics Data:
Users Data: 121.43% Growth in Total Users 130.77% Growth in New Users 22.73% Growth in Returning Users

Sessions Data:

203.27% Growth in Sessions 221.74% Growth in Engaged Sessions 6.09% Growth in Enagement Rate

Services

  • Website & GMB Audit
  • On-Page & Technical SEO
  • Off Page SEO
  • Content Strategy
  • Topical Authority Building (E-E-A-T)