From 57 calls/month to 121 calls in 3 months, Business started appearing in AI overviews
Industry
Auto Detauling
Duration
3 Months
Introduction
This case study highlights how my tailored Local SEO strategy helped an auto detailing and window tinting business in a competitive city boost calls, rankings, and visibility within just a few months.
Challenge
The client struggled with:
Low call volume (57 calls/month)
Weak rankings on Google Maps
Under-optimized GBP and website
Lack of topical authority & brand mentions
Approach
On-Page & Technical SEO Foundation:
- Fixed technical issues first
- Optimized all pages for local search intent
- Ensured Google could crawl and index everything properly
Built Topical Authority (Highly Underrated):
- Created a detailed topical map for blog content
- Focused on E-E-A-T signals (non-negotiable in 2025)
- Covered every question the target audience might ask
Strategic Internal Linking:
- Established clear authority flow between pages
- Connected related content logically
- Helped Google understand the site’s structure
- Improved Conversion Rate
- Fixed UI/UX issues on the website
- Made it easier for visitors to convert
- Optimized contact forms and CTAs
Off-Page SEO:
- Built foundational links + cloud stacks
- Launched one press release campaign
- Secured one guest post (minor impact, but useful)
- Worked on gaining brand mentions on Reddit (LLMs favor Reddit signals)
Optimized Google Business Profile (GBP):
- Added high-quality photos consistently
- Completed all attribute information
- Posted weekly updates
- Embedded GBP on main website pages
- Citations
- Checked for NAP consistency issues
- Fixed citation errors across directories
Results
Within 3–4 months, the outcomes were significant:
📞 Calls: 57 → 121 (from GBP only)
📍 Average Rank: 1.5 on Google Maps
🤖 AI Visibility: Featured in AI Overviews & LLM mentions
💻 Website Clicks: 982 → 1.91k
📩 Lead Forms: Nearly doubled