From Low Visibility to 200% Traffic Growth: Local SEO Success for a Restaurant in Sweden
Achieved increase in website traffic
0
%
Industry
Hospitality
Duration
2 months
Introduction
I recently worked with a local restaurant in Sweden. Within just 2 months, we achieved an incredible 100–200% boost in traffic through focused local SEO strategies.
Challenge
The restaurant had only one location in Östersund, Sweden and was struggling with limited visibility. The website and Google Business Profile (GBP) lacked proper optimization, which restricted local search performance and customer engagement.
Approach
Website Optimization
- I optimized the homepage and key sections of the site to strengthen local relevance. Actions included:
- Added the main keyword with location on the homepage
- Optimized the header with NAP (Name, Address, Phone)
- Improved the menu with relevant additions for easy access
- Enhanced content with relevant entities & keywords
- Optimized the footer with multiple SEO factors
- Embedded Google Map
Implemented several technical SEO improvements
GBP Optimization
- To maximize local visibility and drive customer actions, I worked on:
- Checking and correcting address & NAP consistency
- Optimizing the business name
- Conducting keyword optimization
- Linking and enhancing social profiles
- Adding relevant categories
- Showcasing popular dishes
- Optimizing business hours & description
- Enabling messaging & other conversion options
- Applying various other GBP enhancements
The Results
After implementing these optimizations, the restaurant experienced:
- 100–200% boost in traffic within 2 months
- Improved local visibility in Östersund
- Increased customer engagement and conversions